How You Can Make Money From Home Doing What You Love, With Information Products Marketing: The PERFECT Home Based Business

Are There 10 Top Home Based Business Opportunities or Ideas?

Or, is there just one “Best” home business opportunity?

Almost everyone is searching for a legitimate home based business opportunity so they can make money from home.  It’s a fact, right.  Especially in these challenging economic times.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon because success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

Now is the time to see your dream become a reality!

Imagine yourself earning a comfortable living of $60,000 or $100,000 per year, or even more from home doing things you love.  Or maybe you would rather just earn an extra $500 or $1,000 a month to help with the bills or to buy a few toys.

Imagine being able to stop being a wage slave forever and going up to your boss with a big smile on your face as you say “take this job and shove it” (in a friendly way, of course  :-)).

Imagine yourself in a beautiful new home, a new car, or a new boat.

Or how about being able to spend more quality time with your family?

Think of the freedom you’ll have when you can take lots of great vacations without having to get an OK from a boss for the time off.

If you’re nearing retirement age like me, imagine being able to retire with money to spare.  No more worries about Social Security going bankrupt.

OK.  So, enough already about all that.  Right?  Who doesn’t imagine or want at least some of these things, if not all of them?

There are a lot of advertised home based business “opportunities” that promise all of the above and more.  But, as you probably already know, not all of these so called opportunities are real opportunities.  If you’ve ever tried to make money from home with multi-level marketing or envelope stuffing or any of a hundred other “opportunities”, you know what I mean.  Isn’t it true that….

Many of these so called “opportunities” will have you spending so much time and effort just to earn a little extra money that you could end up earning less than the minimum wage. Yuk!  Sometimes there are so many demands on your time and money that the business ends up owning you, instead of you owning the business.  Well…

I know that’s not the kind of opportunity you’re looking for.  Don’t waste any more of your precious time and money trying out the “next great opportunity” and then the next, and then one more, until you feel like quitting altogether.  Isn’t it time to stop spending money on every new opportunity, and to finally start earning some money?

Are you a mom who just wants to stay home with the kids and earn income from home.

Or, maybe you hate your lousy job and want to quit so you can work from home.  

Or you just lost your job in the latest round of layoffs and need to earn money from home to survive. 

Maybe you’re a retiree who needs extra income to supplement your meager Social Security checks.

Don’t you wish you could discover a legitimate home business that would allow you to live richly, doing what you love from home?

I thought you would say “Yes”.  But, what are the best home business opportunities for you to consider? 

Here are my top ten home based business ideas:

1.Information Products Marketing
2.Information Products Marketing
3.4., 5., 6., 7., 8., 9., And 10. All the same, Information Products Marketing.  Well, you get the picture.  I am convinced there is only one “Best” home based business opportunity, not 10 top opportunities.  And the best opportunity is marketing information to people who need and want it. 

This information products marketing business, sometimes called info marketing or infopreneuring, is excellent for taking advantage of the marketing power of the internet.

Do you want to start a profitable internet business?  Then, market information.  About 80% of the people searching on Google or other search engines are looking for information. 

Sure, sometimes they are looking for free info.  But, people will also pay well for information that saves them time and money, helps them earn money, or that solves a problem they are desperate to have fixed.  They will even pay you for information that could be obtained free by doing research.  You do the research for them, compile the information, add your touch to it, and people will pay you to save them time and effort so they don’t have to do the research.

For example, if you have black mold in your basement, and you’re trying to sell your house quickly, wouldn’t you be happy to pay someone to tell you exactly how to get rid of that nasty mold fast and protect you and your family from the mold?

I like to call the information products marketing business the PERFECT™ home based business.  Each letter in the word P.E.R.F.E.C.T. stands for one of the 7 characteristics a successful home business must have.
It must be:




And, it must:

Fit with your desired lifestyle

It must be:

E-Friendly (uses the internet and e-mail for marketing)


Testable at low risk

Information products marketing is the best home based business because it has all 7 of the above characteristics in spades:

1.Profits are extremely high compared to most other businesses, up to 90% or more of sales revenue.
2.The business is easy to set up and operate, especially if you choose an information topic you have a passion for that meets the needs of a profitable market.
3.It’s a real business where you will be providing information of real value to people happy to give you their money in exchange for your products.  Not a MLM or envelope stuffing scheme.
4.Once the business is set up and running you can have more time than ever to spend with your family, or for vacations, hobbies, and activities you love.
5.It’s a perfect business to make use of the internet as a marketing channel. You can profit heavily with website, blog, and e-mail marketing.
6.You can be competitive with unique information products. Even big companies can’t run over you because you put your own special slant on your information based on your knowledge, experience, and personality.
7.You don’t have to bet the farm or sell your first-born to finance the business.  You can run inexpensive tests to see if your ideas will work before you expand to maximize your success.  You can start small and build a thriving business with a very low investment.

So, what are you waiting for?  Forget about all those other so-called “home business opportunities” that waste your time and money.  Get started on your own home based information products marketing business today.
Once you’re convinced too that Information Products Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own Info Marketing Business today.  Become an infopreneur.  It is an exciting business to be in.

See your dream become reality with some initial fun learning and then by following seven action steps for success:

First, learn everything you can about the information products marketing business. Learn how successful information marketing businesses are started and how they make money. What will you need to do, what skills will you need, and what will you need to learn, in order to succeed? Who has already succeeded and is willing to teach you the ropes so you don’t waste time and money learning the hard way? Then, take directed action until you succeed and don’t give up. 

Take action by following these seven action steps that will lead you to success in the P.E.R.F.E.C.T. information products marketing home based business:
1. Passion: Find a information topic or subject you can be passionate about that matches your core desires and leverages your strengths.

The Passion step means determining your core desires (what you really, really want), and identifying your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful. You are much more likely to succeed in the long term if your business is centered around something you are passionate about.

2. Economics: Find a profitable market before you create any products. If there is no profitable market for the products or services you intend to offer, it won’t do much good for you to be passionate about them.

The Economics step means finding profitable markets that resonate with your core desires, passions, and strengths that you identified in the first success step called Passion. If you can’t find a market that fits completely, at least find one that you are strongly interested in, or think you could become strongly interested in. But, if a market is not profitable, it doesn’t matter whether or not it matches your passions. Find a profitable market before creating any products.

3. Research: Learn everything you can about your intended prospects and your market, about products or services already being bought in your market, and about your competitors. But, don’t get paralyzed by analysis. Learn what you can quickly and move on to the next step.

The Research step means doing additional research on the market(s) you identified in the Economics success step, on the product(s) you think you may want to offer, on your potential competitors, and on your prospects. The purpose is, in part, to make sure you know exactly what kind of products are being offered to your market, where they are being offered, where your prospects may be searching for solutions, what kind of sales copy and offers are being used, who your competitors are and what they aren’t offering that your prospects need (that you could offer in your product).

4. Find Your Business Model: For most businesses and markets, there are at least several different business models you could follow and be successful. Choose the one related to your information products home business that sounds best to you, the one that makes best use of your strengths, and the one that sounds like the most fun.

The Find Your Business Model step means deciding what business model is the best fit for your personality, skills and interests, the one that most closely matches what you would like to do in the future, and even the one that sounds like it would be the most fun for you to do. The business model you decide on will include your choice of Marketing Channel (online, e-mail, offline, or a combination), Product Category (determined by the degree of content created by you), and Sales Process (direct linking, opt-in, sales page, or content site, for example).

5. Establish Your Product Line: Create or find products to offer to your prospects.

The Establish Your Product Line step means you create or find information products that resonate with your core desires and passions.  And of course, they must be products that your clients are willing and able to buy.  Think about creating a long term business and not just a short term income stream. So, don’t just create or find one product, plan for at least several related products in your product line. You should have products at various price points so prospects can buy your less expensive product first. As they develop trust in you and your products they will buy your more expensive products also.

6. Complete Your Marketing Machine: Your marketing machine will almost certainly be more than just a website. Whatever is required for effective marketing in your information products marketing home business, make sure you have it set up and tested to make sure it is working properly. At a minimum, you need a way to reach your intended prospects, you need an offer to present your products or services to them, a way to take payment, and a way to follow up with your prospects and customers to build your relationship with them and continue offering them value and products.

The Complete Your Marketing Machine step means creating everything needed to attract prospects and convert them to paying customers, including for example, web pages to get prospects to opt in to your e-mail list or to sell or presell a product, a series of autoresponder e-mail messages, order pages, download pages and so on. Another way of looking at it is, once you have at least your first product created, or your first affiliate product selected for affiliate marketing, how do you get it marketed? How do you get orders and get paid for them? Your marketing machine accomplishes all of that, and what your marketing machine looks like will depend on which sales process you have selected for your business.

7. Traffic and Conversion: Getting prospects to view and read your offer is Traffic. Without traffic, you can’t get any orders. But, getting prospects to take the action you desire on your offer page is Conversion. That action could be getting them to opt in to your e-mail list or getting them to place an order for one of your products for example. If you have millions of people viewing your offer, but nobody takes your desired action, you won’t get any orders either. Once you have your marketing machine set up, getting both Traffic and Conversion is critical.

The Traffic And Conversion step means getting traffic and converting that traffic into orders. If you build your web site, they will come. Right? WRONG! In order to get the traffic you need you must give people a reason to visit your opt-in page, sales page, or content web site. There are many free and paid methods to get traffic to your web site. Getting traffic is one thing. Converting that traffic to orders for your product is another. You need to be able to convert the traffic into orders to be successful.
To learn more about your information products marketing home business, sign up at the top right on this web page to get on our VIP mailing list and get your free copy of our 42 page report: “How To Discover, Start, And Succeed In Your PERFECT Home Based Business.  And be sure to visit our blog at:  Here’s what internet business marketing expert Terry Dean says about our free 42 page report:

“Paul Kaliher has put together an excellent 42 page report on How to Get Started in your PERFECT Home Based Business. This is what I’ve been teaching people for over a decade…that online marketing and information marketing is the perfect home business to start.  Pick up a free copy of his report today and you’ll build the confidence and desire to put your own Internet system in place with these 7 steps to success.”
Terry Dean – Internet Business Coach –

The PERFECT Home Based Business Expert Paul Kaliher has been responsible for delivering over $300 million in profits for small companies and large companies during his successful career. Yet, Paul has always loved home based businesses best and has started and operated four different home based businesses, including a successful information products marketing business. He can help you start, and succeed in, your own information products home based business.

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