October 2010 Archives

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What is this blog all about?

Why should you read even a word of it?

Let me tell you a short story, and if you see a little of yourself in it somewhere, stay with me and this blog for as long as you think it has value.  I would love to have you.  And, if you don’t relate, move on to something you think will help you more.  I won’t be offended.

One of the first things I teach in the 7 Steps To A Successful PERFECT™ Home Based Information Marketing Business is that you must find out what you really want in life.  That is called your “Core Desires”, the deep emotion-filled desires of your heart.

When I completed the exercise of identifying my core desires several years ago, one of them was to have a successful information marketing business that teaches how to make a living or a good part time income marketing information products to:

  1. The unemployed,
  2. People who hate their jobs,
  3. Retirees and the soon to be retired,
  4. Creative people struggling to earn money, and
  5. People who just want to earn money from home

If you find yourself in any of the above categories, I am with you because I also have experienced the pain, frustration, anxiety and hopelessness common to all of those situations.  I have lived it.  I’ve been unemployed three times in my career.  I have had at least one job that I hated.  I was commuting long distance and working 60-80 hour weeks.  It was killing me, but I got that job after a stint of unemployment and I felt I had to grin and bear it so I could still have a job.  I’m nearing retirement age, whatever that is these days, and I sure want to have a business that I can use to bring in some money during “retirement” and help others in the same situation.  I’ve been a “starving artist” trying to sell my paintings and photographic artwork without being able to make a living at it.  God brought me through all of that and I want to help everyone who is experiencing the same pain and frustration.  If I can help even one person, this blog will have been worthwhile.  I hope that person I help is YOU.

Too many people dream about starting their own home based business but either chase after every new “opportunity” and never really succeed, or dream and dream but never start, or start and give up too soon because they lose hope or don’t know what to do next. 

Imagine being able to discover the PERFECT™ home based business and being able to focus only on that so you can stop wasting your time and money trying out every new “opportunity” that pops up.  Imagine starting your own PERFECT™ home based business and becoming successful in it with access to what works and what doesn’t, with the tools and resources you need to succeed, and with the help of mentors who have successfully done what you want to do and can help you do it too.

So, Here Are My Reasons For This Blog:

  1. To help you discover and believe that Information Marketing is the PERFECT™ Home Based Business, so you can stop wasting your precious time and money trying one “business opportunity” after another.
  2. To help you start and succeed in your own home based Information Marketing business
  3. To alert you to free and low cost tools and resources you can use to start and build your business
  4. To introduce information marketing experts to you with even more knowledge and experience than I have, who can guide you or mentor you toward greater success. 

Paul Kaliher

The PERFECT™ Home Based Business Guy

“Helping You Live Richly Doing What You Love From Home In Your Own Information Marketing Business”

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By Paul Kaliher

Before I reveal the 7 keys to the PERFECT home based business, let’s set the stage:

Imagine yourself earning a comfortable living of $60,000 or $100,000 per year, or even more from home doing things you love.  Or maybe you’ld rather just earn an extra $500 or $1,000 a month to help with the bills or to buy a few toys.

Imagine being able to stop being a wage slave forever and going up to your boss with a big smile on your face as you say “take this job and shove it” (in a friendly way, of course J).

Imagine yourself in a beautiful new home, a new car, or a new boat.

Or how about being able to spend more quality time with your family?

Think of the freedom you’ll have when you can take lots of great vacations without having to get an OK from a boss for the time off.

If you’re nearing retirement age like me, imagine being able to retire with money to spare.  No more worries about Social Security going bankrupt.

OK.  So, enough already about all that.  Right?  Who doesn’t imagine or want at least some of these things, if not all of them?

There are a lot of so called home based business “opportunities” that promise all of the above and more.  But, as you probably already know, not all of these opportunities are real opportunities.  If you’ve ever tried to make money from home with multi-level marketing or envelope stuffing or any of a hundred other “opportunities”, you know what I mean.

Many of these so called “opportunities” will have you spending so much time and effort just to earn a little extra money that you could end up earning less than the minimum wage. Sometimes there are so many demands on your time and money that the business ends up owning you, instead of you owning the business.

I know that’s not the kind of opportunity you’re looking for.  Don’t waste any more of your precious time and money trying out the “next great opportunity” and then the next, and then one more, until you feel like quitting altogether.  Isn’t it time to stop spending money on every new opportunity, and to finally start earning some money?

Well, what’s the solution then?  How can you finally discover the one opportunity that is really the best?

Here’s the solution.

Every home based business opportunity that you consider needs to be checked out first to make sure it fits the definition of The PERFECT™ home business before you invest your time and money in it.

Then, once you’re convinced you have found the perfect home business, you can focus on that one alone and make it a success.

No more wasted time and money chasing after every opportunity that comes along. Wouldn’t that be refreshing?

Yes, you can discover and start the successful home business you’ve always wanted.

Here’s how:

The 7 Keys

Each letter in the word “PERFECT” stands for one of the 7 keys of a successful PERFECT™ home based business.  Each key is something your home based business opportunity MUST have in order for you to enjoy the financial freedom and lifestyle you desire.  Does the home business opportunity you are considering meet the requirements in each of these 7 keys?

The PERFECT™ Home Based Business must be:

P: Profitable

E: Easy

R: Real

F: Fits With Your Desired Lifestyle

E: E-Friendly

C: Competitive

T: Testable At Low Risk

This article is an introduction to the PERFECT™ Home Based Business concept.

There are seven more articles is this series.  Each article shows you what each of the above 7 keys means and why it is so important.  Stick with me now and read each of the 7 additional articles.  You’ll be glad you did.

If you’re really to ready start making some money in a home based business without working 60 hours per week and without throwing your money down the “home business opportunity rat hole”, make sure the opportunity you grab now is the PERFECT™ home based business opportunity.

Read the other seven articles in the series, or Click Here For Your Free Report: How To Discover, Start, And Succeed In Your PERFECT™ Home Based Business.

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The First Of Seven Keys: A “Profitable” Business

By: Paul Kaliher

The PERFECT™ Home Based Business Guy

This is the first in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT™ home based business for you.

Are you ready to start making some real money in your own home business without working 60 hours per week? Are you ready to stop throwing your money down the “home business opportunity rat hole”?

Read on and I’ll show you how to test every home based business opportunity to make sure it fits the definition of The PERFECT™ Home Business, before you invest your time and money.  Then, focus on the one that fits the best, and make it a success.

Each letter in the word “P.E.R.F.E.C.T.” stands for one of the 7 keys to finding the perfect home based business.  Each key is something your home based business opportunity MUST have in order for you to enjoy the financial freedom and lifestyle you want.

The “P” in PERFECT stands for “Profitable”.   If your business isn’t profitable, why do it?  If it isn’t highly profitable, you won’t be able to earn enough to make it worth your time, or you won’t be able to grow your business by reinvesting your profits back into the business.

Profitable” means:

  • High gross profit margin (preferably greater than 65%) and net profits of 20% of sales or better before taxes.

If you sell something for $1.00 and it costs you $ .50, your gross profit margin is 50%.  That’s the profit margin most retail stores get.  You need to do better than that to survive and thrive in your home business.

All of your other expenses such as advertising, overhead, and so on, have to come out of your gross profit before you have any “net profit”. If you sell something for $1.00 and the costs of your product, including all your other expenses, add up to $ .90, you only have ten cents per dollar in net profit (that’s a 10% net profit).

So, for example, if you want to earn $50,000 per year from home with a 10% net profit, you would have to sell $500,000 worth of your product.  Wow, that’s a lot of product. Wouldn’t it be better to only have to sell $250,000 of product to earn your $50,000 income goal?

That’s why you need a business with at least 20% net profit.  And, if you really could sell $500,000 worth of products, wouldn’t it be better to have 20% net profit and earn $100,000 per year on that $500,000 in sales?  The PERFECT home based business may even enable you to earn up to 40%-60% or more in net profit.

  • Net profit before taxes of at least $50,000 per year. And $100,000 or more per year would be more like it (unless your goal is to supplement your income to the tune of $500 to $1,000 per month. But, would you turn down $50,000 per year if you didn’t have to work any harder than you did to earn $10,000 per year?)

Your goals may be different than mine and you may be satisfied with lower profits.  But, I believe you need to set your goals high, but reasonable. Then if you fall a little short, you still will be very successful.

  • Low overhead (less than 5% of sales).  Overhead is all the fixed expenses of running your business including equipment, furniture, office supplies, and office space rental costs.

A home based business is ideal for keeping overhead low, but you still have to be careful to minimize the space needed, the cost for utilities, and the equipment needed to run your business.  Don’t go hog wild buying an expensive desk and file cabinets with your first profits.  Instead, reinvest those profits in your business and keep your overhead low.

  • Low labor content for manufacturing, assembly, or shipment of the product(s).

You don’t want to spend all of your time assembling and shipping something you sell.  Most of your time should be spent on marketing and growing your sales and profits.  The PERFECT home business enables you to sell products that involve little or no labor cost to make them or ship them.

  • A high average order.  It takes as much effort to sell a $5.00 product as it does to sell a $50.00 product, maybe even more effort.  So, the PERFECT home based business offers products with a high perceived value and a price well above $20.00.  The exception is when you want to sell a low priced product, or even give something away,  just to get customers added to your e-mail list so you can sell them other items later.
  • Low initial investment required (less than $1,000 preferred).  I don’t know about you, but business opportunities that require $5,000, or $25,000, or more to start scare me a little, unless the return is well worth the risk.  You may not even have that kind of money to invest in a business.  Why not find the PERFECT home based business that only requires $1,000 or less to get started?
  • Small inventory with rapid turnover, or no inventory required.  You don’t want your garage or basement stacked from floor to ceiling with products waiting for someone to buy them.  Much better to fill each order as it is received without having any inventory in your home, or at least a very small inventory.  The PERFECT home based business will allow you to do that.
  • Repeat or backend sales potential .  One of the highest marketing costs is the cost of getting a new customer.  If that customer buys your product over and over from you (repeat sales of a consumable product or a monthly membership fee, for example), or if the new customer buys other products from you later (backend sales), you can dramatically increase your sales and profit.  This is a very important ingredient in the recipe for a successful home based business.

So, the PERFECT Home Based Business must be PROFITABLE.  More to come in the rest of this article series.

Click Here For Your Free Report: How to discover, start, and succeed in your PERFECT™ Home Based Business.

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