November 2010 Archives

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In my free report “How To Discover, Start, And Succeed In Your PERFECT™ Home Based Business” you discovered there are Seven Keys the PERFECT home based business must satisfy, one key for each letter in the word PERFECT. The “P” in PERFECT stands for “Profitable”, the first “E” in PERFECT means “Easy”, the “R” stands for “Real”, the “F” means “Fits With Your Desired Lifestyle”, the second “E” stands for
“E-friendly”, the “C” means “Competitive”, and the “T” stands for “Testable At Low Risk”.

The PERFECT Home Based Business will fill all of the requirements outlined in these seven keys.

Many years of experience and a lot of research by me and others has proven that Information Marketing is the only opportunity I know of that meets all of the above requirements.

Once you’re convinced too that Information Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own home based information marketing business.

There are Seven PERFECT™ Action Steps to Success in your Information Marketing Business, one for each letter in the word PERFECT again. I plan to present each step in more detail in future blog posts, but, here is a good overview of the seven PERFECT action steps:

1. P: Passion
2. E: Economics
3. R: Research
4. F: Find Your Business Model
5. E: Establish Your Product Line
6. C: Complete Your Marketing Machine
7. T: Traffic and Conversion

P: Passion means determining your core desires and identifying your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful. You are much more likely to succeed in the long term if your business is centered around something you are passionate about.

E: Economics means finding profitable markets that resonate with your core desires, passions, and strengths that you identified in the first success step called Passion. If you can’t find a market that fits completely, at least find one that you are strongly interested in, or think you could become strongly interested in. But, if a market is not profitable, it doesn’t matter whether or not it matches your passions. Find a profitable market before creating any products.

R: Research means doing additional research on the market(s) you identified in the Economics success step, on the product(s) you think you may want to offer, on your potential competitors, and on your prospects.

The purpose is, in part, to make sure you know exactly what kind of products are being offered to your market, where they are being offered, where your prospects may be searching for solutions, what kind of sales copy and offers are being used, who your competitors are and what they aren’t offering that your prospects need (that you could offer in your product).

F: Find Your Business Model means deciding what business model is the best fit for your personality, skills and interests, the one that most closely matches what you would like to do in the future, and even the one that sounds like it would be the most fun for you to do.

The business model you decide on will include your choice of Marketing Channel (online, e-mail, offline, or a combination), Product Category (determined by the degree of content created by you), and Sales Process (direct linking, opt-in, sales page, or content site, for example).

C: Complete Your Marketing Machine means creating everything needed to attract prospects and convert them to paying customers, including for example, web pages to get prospects to opt in to your e-mail list or to sell or pre-sell a product, a series of autoresponder e-mail messages, order pages, download pages and so on.

Another way of looking at it is, once you have at least your first product created, or your first affiliate product selected, how do you get it marketed? How do you get orders and get paid for them? Your marketing machine accomplishes all of that, and what your marketing machine looks like will depend on which sales process you have selected for your business.

T: Traffic And Conversion means getting traffic and converting that traffic into orders.

If your build your web site, they will come. Right?

WRONG!

In order to get the traffic you need you must give people a reason to visit your opt-in page, sales page, or content web site. There are many free and paid methods to get traffic to your web site. I’ll be talking more about these methods in future blog posts.

Getting traffic is one thing. Converting that traffic to orders for your product is another. If you have ten million people visit your site, but nobody orders, what good is it?

You need to be able to convert the traffic into orders. We’ll discuss conversion also in future blog posts.

Here’s to helping you live richly, doing what you love from home in your own information marketing business!

Paul Kaliher,
The PERFECT™ Home Based Business Guy

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I am going to take each of the Seven Action Steps described in the previous post and expand on them with a lot more detail.

But, before I do that, I wanted to briefly discuss three things you will need when you first start out creating your own home based Information Marketing Business, no matter which business model you choose.

Those three things are:
1. A domain name (like http://www.yourwebsitename.com).
2. A website hosting service where all your website pages and other website files are stored so they can be accessed through the internet.
3. A autoresponder service so you can follow up with your prospects and customers.
It is difficult to grow a real business unless you have a way to develop a relationship with your prospects and customers. You need a way to continue offering them information of value and products that can help them accomplish their dreams. A autoresponder service is the way to do that.

More on each of these three critical items follows:

Domain Name

Your domain name is also called your URL. Your domain name (if it is a primary domain name such as http://www.mydomainname.com) needs to be registered in your name or your company’s name before you can have an active website with that domain name. Don’t go to someone who offers to provide you with a free domain name if they make your domain name a sub-domain of their primary domain name (such as http://www.yourdomainname.theirdomainname.com). This approach gives the distinct impression that you don’t have a real business and are just playing around with a free domain name through somebody else.

There are many places where you can register a domain name for about $10 per year up to $35 per year. I use GoDaddy to register my domain names. They charge about $12 per year for a .com domain name registration and you can check them out at:
http://www.myperfecthomebasedbusiness.com/resources/godaddyintro.html
They currently have a promotion for .com names at $7.49 if you register for multiple years.

Another good registrar that many people use is NameCheap. They charge about $9 per year for a .com domain name. You can check NameCheap out at:
http://www.myperfecthomebasedbusiness.com/resources/namecheapintro.html

When you register your domain name, it is better to register for at least two years. If you are at all concerned about Search Engine Visibility, and you should be, Google likes to see that you are not just in for a year and then out of existence. So, register your domain name for at least two years if you can afford it.

Your domain name should have your primary key word(s) in the name if possible. For example, if you are selling information on how to improve your golf swing, your domain name could be something like www.golfswingimprovement.com or www.golfswingmastery.com. If the domain name you want is already taken, try registering a similar name, perhaps with dashes between words, like www.golf-swing-improvement.com. Nobody seems to know for sure if it has any negative, or positive, effect on your search engine placement if you use dashes between words.

Website Hosting

In order for you to have your own website, it needs to be “hosted” by a web hosting service. All your website files will be stored on, and accessable through, the web hosting service’s servers. True, in the extreme, you could set up your own web hosting service and host your site(s) on your own servers, but I don’t recommend it. Use a reliable web hosting service that is good at what they do and you’ll be much happier.

Two web hosting services I recommend are HostMonster and HostGator. I use HostMonster because both my wife and I have found their technical support to be outstanding. They charge only about $7 per month for basic hosting. You can check them out at:
http://www.myperfecthomebasedbusiness.com/resources/hostmonsterintro.html
They currently have a special offer of $5.95 per month if you sign up for a year.

HostGator is very slightly cheaper (as low as $4.95 per month), and you should check them out too if you want, but I believe HostMonster is the better of the two. HostGator says you can host multiple domain names under a single account if you pay $7.95 per month. That attracted me to them at first, until I realized every domain after the primary one becomes a subdomain of the primary domain name. That defeats the Search Engine Optimization benefits of having multiple websites interconnected to each other. Check out HostGator at:
http://www.myperfecthomebasedbusiness.com/resources/hostgatorintro.html

Don’t use GoDaddy, or any other domain name registrar, as your website hosting service. That gives them too much control over your business. Some registrars have been known to shut down websites they host because of only a few spam complaints. I know you won’t be spamming anyone, but a spam complaint or two are likely to occur occasionally, even against the best and most ethical marketers, and you don’t want your website shut down just for that.

And finally, on the website hosting side of things, you might want to try out Site Build It. If you are going to create a site with a lot of content and pre-sell your products or affiliate
products, Site Build It is a very good approach. You get hosting for your site, but also assistance in creating the site and optimizing it for traffic. They provide lots of information to
help you build your business. It is more expensive than HostMonster or HostGator, but may be worth it for you. See what they offer at:
http://www.infopublishing.sitesell.com/perfecthb.html

Autoresponder Service

You have probably heard it said many times by internet marketing gurus that “The Money Is In The List”. It is probably more accurate to say “The Money Is In The Relationship You Have With Your List”. No matter how many people you have on your e-mail list, if you don’t develop a good relationship with them, you are unlikely to build a long term business from your list. You build a good list, and a good relationship with your list, by having a autoresponder service like Aweber or GetResponse.

These services enable you to set up and manage your e-mail lists. They help you create “opt in” forms so website visitors can give you their name and e-mail addresses to sign up for your list in order to get some information you give them in return for signing up. Autoresponder services also give you the ability to automate the distribution of a series of e-mail messages over time to your list(s) so you don’t have to do it manually. This is a huge savings in time and effort.

I use Aweber to manage my e-mail lists and have been very satisfied with them. They usually offer a $1 trial of their service for the first month and then charge about $19 a month after that. As your e-mail list builds, the costs go up slightly. You can see what Aweber offers and try them out at:
http://www.myperfecthomebasedbusiness.com/resources/aweberintro.html

GetResponse is the other autoresponder service I recommend. They are initially slightly cheaper than Aweber when less than 500 are on your list. They start at as low as $9.95 per month. I haven’t tried them personally,but I know of many people who have and they are satisfied with the service at GetResponse. See what GetResponse offers at:
http://www.myperfecthomebasedbusiness.com/resources/getresponseintro.html

So, get the basic mechanics of your business set up with a domain name, a website hosting service, and an autoresponder service. You’ll be glad you did.

Paul Kaliher
The PERFECT Home Based Business Guy
“Helping You Live Richly, Doing What You Love From Home In Your Own Information Marketing Business”

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