December 2010 Archives


This post will be the first in a series that focuses in more detail on each of the seven PERFECT Action Steps To Success.

A previous series of posts revealed what it takes for a home based business opportunity to be P.E.R.F.E.C.T™. You discovered there are Seven Keys the PERFECT™ home based business must satisfy, one key for each letter in the word PERFECT. The “P” in PERFECT stands for “Profitable”, the first “E” in PERFECT means “Easy”, the “R” stands for “Real”, the “F” means “Fits With Your Desired Lifestyle”, the second “E” stands for “E-friendly”, the “C” means “Competitive”, and the “T” stands for “Testable At Low Risk”.

The PERFECT™ Home Based Business will fill all of the requirements outlined in these seven keys. If you haven’t already done so, read the previous series of posts to find out the details, or click the following link to request your free copy of this report: How To Discover, Start, And Succeed In Your PERFECT™ Home Based Business.

Many years of experience by me and other home business experts, and a lot of research, has proven that Information Marketing is the only opportunity I know of that meets all of the requirements.

But, I know you need to convince yourself of that too if you aren’t already convinced. Read the above mentioned posts or report for more information, and see if you agree with me.

If you’re convinced that Information Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own home based information marketing business.

There are Seven PERFECT™ Information Marketing Action Steps to Success, one for each letter in the word PERFECT:

P: Passion – Identify your core desires, your passions, and your personal strengths
E: Economics – Find a profitable market that matches one of your passions
R: Research – Find out everything you can about that market and your competitors
F: Find Your Business Model – Select a business model to start with
E: Establish Your Product Line – Plan for a product line. Create a business, not just a one product revenue stream
C: Complete Your Marketing Machine – Create a way to find prospects in your chosen market, a way to get them on your e-mail list, and a way to convert them into buyers
T: Traffic and Conversion – Feed your marketing machine with traffic from qualified prospects and convert a profitable percentage of them into buyers of your products

This post, the first in this new series of seven, will reveal the heart of the first action step: Passion:

P: Passion

Determine your core desires and identify your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful.

Many people don’t really know what they want. Identifying your core desires will help you determine what you really want out of life, and will help you leverage your passions and strengths to accomplish your core desires. A core desire is not just a superficial “I want to be rich”, for example. It is the deeper reason why you want to be rich, such as “I want the freedom to do what I want, when I want, and where I want (and being rich will give me that freedom)”. Having a deep inner reason why you are starting your own home based business will really help motivate you and keep you motivated.

If you are going to start a business you will be spending a lot of time on, do something you love, and preferably something you are good at and plays to your strengths. You will enjoy it more and you will do better work. If you aren’t passionate about any single thing, start with something you are very interested in that you think you could become passionate about. Or, just be passionate about starting and succeeding in your own home based business.

If you really love doing something, and that is the core of your home business, you will be a lot happier and the work required will seem easier to you. You will also be much more likely to stick with your business when you run into obstacles that will certainly come along. Believe me, there will be road blocks. You want to plow through them and not let them stop you from succeeding in your home business.

If you not only love something, but also know a lot about it, you will have a much better chance of success in a market related to your passion. You will “speak the language” of your customers. That will help you develop better relationships with them resulting in more sales now and in the future. Starting and building your home business around something you love will make it easier for you and it will be fun too.

So, Passion is a critical factor in the success of your home based business. Figure out what your passion is and make it a part of your business.

However, if there is no market for something based on your passion, it won’t do you any good. The economics of the situation is every bit as important, if not more important, than your passion.

We’ll talk more about economics in an upcoming post.

Paul Kaliher
The PERFECT™ Home Based Business Guy
Helping you live richly, doing what you love from home in your own information marketing business.

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This is going to be a fairly long post, so brace yourself. But, read it through to the end. It will be worth it.

At some point I want to describe resources, tools, and processes you can use to accomplish each of the 7 PERFECT Action Steps For Success. But, for now, since my most recent post described the first Action Step (Passion), I’ll just go into a little more detail on that step.

P: Passion

This action step has three parts. You need to determine your core desires, list your strength(s), and identify your passion(s).

1.Core Desires: Identifying your core desires will help you determine what you really want out of life, and will help you leverage your passions and strengths to accomplish your core desires. A core desire is not just a superficial “I want to be rich”, for example. It is the deeper reason why you want to be rich, such as “I want the freedom to do what I want, when I want, and where I want (and being rich will give me that freedom)”.

The process of establishing what you really want (what your core desires are) is to ask yourself what you want to have, do, or be that you don’t have now. List all of your wants. Then ask yourself for each of the “wants” on your list: “IF I HAD THAT, COULD DO THAT, OR WAS THAT, WHAT WOULD IT GIVE ME AND HOW WOULD IT MAKE ME FEEL?” Now, ask the same question about the answer you just provided. Keep asking this after each answer until you get to the core desire. You’ll know you have identified a core desire when you have a deep emotional response that this is what your heart wants 100%. You might almost cry when you realize what your heart really desires. List the top three to five core desires after you complete this exercise.

If you want to dig into this in more detail, read this book “The DNA of Success: Know What You Want to Get What You Want”, by Jack Zufelt. You can get your copy at:

When I did this exercise a few years ago, I came up with the following core desires related to my business efforts:

1.I am creative and create in many different ways (I create businesses, images, giclees, paintings, sculpture, books, reports, articles, poems, songs, crafts, inventions, and toys)
2.I help others, either by sharing what I can do, sharing what I learn, or by sharing my life experiences
3.I am free to work on, and do, what I want, when I want (I am self directed, in control, and have total financial independence)
4.I create businesses resulting in financial independence for me and Joan that offer highly valued products and provide positive feedback to me in the form of orders and testimonials.

Your core desires will be different from mine. I’ve just listed mine as an example. List your top 3-5 core desires on a piece of paper. They don’t have to all be business or finance related. In fact you should have some core desires in other areas too, like “personal”, “relationships”, and “spiritual”.

2.Strengths: The process of identifying your strengths is to find the things you are really good at and that make you feel invigorated and full of energy.

Your strengths are determined by a combination of your Talents, Education, Experience, and Skills.

Your Talents are special abilities that you were either born with, or developed when you were younger.

Your Education consists of information and training that you have been exposed to. You have internalized it as something you can draw on throughout your life.

Your Experience is what you’ve learned throughout your life by applying your talents or education, or from your observations.

Your Skills are your ability to follow the steps necessary to accomplish something that you learned by experience.

So ask yourself, what am I good at? What do people tell me I’m good at? You may want to ask 10 or 20 of your friends, fellow workers, and relatives, to tell you one thing they think you are good at. You might be surprised at the answers.

What have you accomplished in the past that you are proud of? What do you really feel good about when you do a good job at it? What can you do better than most people you know? What specialized knowledge did you pick up in your jobs or through your life experiences? List everything on a piece of paper.

Most business people waste a lot of time, money and energy doing things they don’t really like and are not very good at, so they are not playing to their strengths. As a result, they are not as successful as they could be. You need to capitalize on your strengths and try to find others to help you do what you are not good at or things you hate to do.

If you want to explore this in more detail, Rich Schefren has created a program that I trust is good because Rich has always created good materials, but I have not reviewed it. It is called the Strength Mastery Advantage Program and is available at:

This is a direct link (no commission for me). It costs $97 currently so it is not cheap. Because Rich tends to focus on somewhat larger growing businesses, this may not completely apply to the small home based single person business. But, check it out if you wish.

When I did this exercise of identifying my strengths, I arrived at the following list of my strengths related to my business efforts:

1.The ability to create beautiful images and works of art using a camera, a computer, observation, and my experience in art and photography
2.The ability to work well with the spoken and written word: to craft well written articles, books, presentations, reports; to craft well prepared presentations and to present them publicly
3.Marketing: the ability to research markets, products and companies; the ability to create and execute methods to publicize and promote products; the ability to write news releases and articles
4.Finding information and solutions to problems. Good researcher and information detective. Good at summarizing information.
5.Discerning whether the information is good or not good. The ability to blend my experience and the experience of others with the information to assess whether “it will work, or not”.
6.I am a lifelong learner and dedicated to continuing education.
7.The ability to understand a wide variety of technologies and to solve technical problems and invent new things
8.The ability to quickly learn new things

I’m not bragging at all. Again, this is just an example of a strength list. Everybody has different strengths. Your list may be shorter, or it may be longer. There is no winning or losing here depending on what your strengths are. Just list your own strengths.

In the ideal world, you’ll be able to match up one of your passions with a core desire and use your strengths to help you live your passion, and accomplish your core desire, by starting a home based business in a related profitable market.

After you have determined your core desires and your strengths, it should be easy to identify your passions.

3.Passion(s): What do you really enjoy doing, not just occasionally, but whenever you can? What would you love to do as a “job”, even if you didn’t get paid to do it? What is the subject covered in the magazines you read regularly? If you went to the library or a book store, what books would you immediately want to start looking at or start reading? What do you think a lot about in your spare time? What are your hobbies? List everything on a piece of paper.

When I did this exercise of identifying my passions, I arrived at the following list of my passions related to my business efforts:

1.Starting a business
a.Especially a home based business
b.Especially a internet based business
c.Especially a information product marketing business
2.Small business marketing
a.Especially PR and news releases and articles
b.Especially direct marketing
c.Especially internet direct marketing
3.Photography/Art/Crafts/Decorative accessories
a.Especially art from photography
b.Especially giclees (archival ink jet prints on canvas) from my photography
c.Especially travel to photograph new images
4.Helping people improve their lives financially, emotionally, and spiritually
a.Especially the unemployed or those who hate their jobs
b.Especially the retired, or soon to be retired
c.Especially creative people
a.Especially creating new product ideas
b.Especially marketability analysis

Another way of looking at this is something Fred Gleeck taught me. Write down what you would do if you were on vacation every day. Then try to find a business that will allow you to do that. What a match. A business where you love what you do and where you almost feel like you are on vacation every day.

My list came out like this:

•Spend time with Joan, my wife
•Do some outdoor activity (walk, jog, bike, golf, ski, fish)
•Photography (photograph a travel scene, landscape, wildlife, flower, close-up)
•Read (good books, the Bible, marketing and business books or other media)
•Nap 🙂
•Eat good healthy food, maybe cook
•Travel/explore (especially to locations where I can capture good photographic images)
•Listen to music
•Create something (a photographic image, a giclee, a business, a artwork, a sculpture, a song, an invention, a article or report or book)

Now you have a list of your top 3-5 core desires, your strengths, and your passions on a piece of paper. You can move on next to determine if there is a profitable market that matches up.

For example, let’s say one of your core desires is to become a very good golfer that consistently pars every course played. And, one of your strengths is that you are a good teacher. And, that one of your passions is golf. In that case, you should definitely explore the golf related market to find a profitable niche within the golf category (“golf” is too broad a market, but teaching people how to “Take 10 strokes off their game by improving their chip shots” may be a Profitable sub-niche). Later, we’ll explore how to evaluate the economics of your proposed home business and find profitable markets. Stay tuned.

Let me know what you think about this post by leaving a comment below.

Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

Here’s to helping you live richly, doing what you love from home in your own home based information marketing business.

Paul Kaliher
The PERFECT Home Based Business Guy

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