How can you create your own information product quickly?
A number of years back, Marlon Sanders interviewed a friend of his who was a whiz at getting free publicity for her books.
She had an awesome system that she followed like clockwork.
Marlon did a 3-hour phone interview with her. He grilled her non-stop with every question he could think up. He had it transcribed into a product.
Marlon and the publicity expert split the costs and both owned the product.
Over the years, Marlon sold $28,500+ of that product. It’s not one of his best sellers. In fact, it’s one of his slowest.
But $28,000 isn’t anything to sneeze at for a few hours work.
He did have to edit the transcript. He did have to write a sales letter.
But basically, He had very little time invested. This IS the magic of the information products marketing business. The publicity method used by the expert Marlon interviewed works every bit as well today as it did then.
Over the years, Marlon has made a lot of money with other info products that didn’t take him much time to create. Not that He advocates shoddy products. The information has to be really good.
But audio products are quick, cheap and easy to create. It’s one of the simplest ways to create a information product quickly.
The MAGIC is in knowing what topics to produce your info product on. You hit that right and you’ve got something in your hands that can pay your electricity every month. Or your car payment. Or a tuition fee.
When Marlon got the interview with this expert, He didn’t have any great credentials. He didn’t even send a letter. He just called on the phone and ….
A-S-K-E-D.
Maybe it’s time you hook up a device to your phone, plug it into your computer and start calling a few people out of the blue asking for an interview.
Maybe you’ll hit on something that pays off in spades.
You don’t know ’til you try.
P.S. Marlon has a “beginners course” on the topic of info publishing and how to create your own info product fast. It helps you avoid a ton of common mistakes and sets you off on the right path.
It’s at:
Creating Info Products Fast
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The PERFECT Home Based Business Guy.
The way I see it, just about everybody goes through some hard times, or sad times, during their life.
Are you having some hard times or sad times? I’m sorry if you are. Are you letting the hard times keep you from starting or growing your own home based information marketing business?
Don’t give up!
Every bad experience or difficult circumstance can be an obstacle in your path as you try to build a successful home business, or a happier life.
But, each obstacle could be viewed instead as a stepping stone to success, and not as a stumbling block. I know it is easy to say, and a lot harder to do, but I do encourage you look at the hard times as stepping stones and learning experiences, not as roadblocks that stop you and keep you from moving forward.
Maybe this poem I wrote awhile back will help you today. I hope so.
Carbon is
Black
Unappealing
Yet, under great pressure
And heat
Carbon becomes a diamond
Ready to be cut
Polished
And turned into sparkling brilliance
When you have hard times
And sad times
Don’t despair
Those times are the pressure
And heat
Which turn you into a diamond
Ready for God to shape
Polish
And turn into sparkling brilliance
Your light will shine
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.
Filed under Business From Home, Information Marketing Home Based Business by on Oct 5th, 2011. Comment. 
Is starting a home based business right for you?
Are you right for starting a home business?
Since you are reading this, I would be willing to bet you want to start your own home based business, or you have tried to start one a time or two. Maybe it didn’t work out and you would like to try again. Maybe it was a modest success, but you wonder why your home business is not more successful.
It is no secret that I believe at least half of all adults, and some teenagers, should start their own home based business. Even if they have a good job. Everyone knows, especially lately, that a good job can be gone in an instant. So, start your home business in your spare time. Build it into a successful sideline as insurance against loss of that good job. Or, build it into a business that could provide you with as much income as you make at your job, or more. Wouldn’t you like to tell your boss someday “Goodbye, I’m quiting this job to concentrate on my home business. I make more with my business than what you pay me”?
But, I’m getting off track. To be honest, a home business is not right for everyone. And, not everyone is right for a home based business.
A home business, or any business for that matter, takes some degree of skill and knowledge, hard work, persistence, dedication, and focus. And a home business is different in many ways compared to a corporate job or a traditional retail or manufacturing business.
Is a home based business right for you?
Almost every home business has tons of distractions; kids, pets, home maintenance, the “honey do” list. Distractions make it hard to focus. Will these distractions make it so hard for you to focus that you can’t get done what needs to get done in your business?
Running a business from your home makes it hard to separate personal time from business time. The two will overlap a lot and you will either find your personal time eating into your business time, or your business time will take over and you will have little if any personal time for yourself or your family.
Many home businesses will result in loss of face to face social interaction with people. Nice chats with coworkers over cubicle walls, or at the water cooler, or over shared lunch breaks are replaced with emails, tweets, or phone calls.
If your home or apartment is fairly small, you may not have the space to set up a separate “office” where you can do your “work”. Your kitchen table might become your “office”.
Most home business entrepreneurs have no regular paycheck. Having a uncertain and irregular income creates its own problems and may require a much better job of budgeting, saving money during the good times, and strict control of expenses.
During the initial year or two of your home business efforts you may not have total family support. If that is the case for you, it may be difficult to keep going until you are as successful as you would like to be.
Are you right for a home based business?
Are you self directed? – Are you willing and able to get things done with no boss telling you what to do?
Are you able to live with no structured job description? – Can you function and be comfortable without a specific job title or written outline of what you are supposed to do?
Are you willing and able to learn about, and learn how to do, a wide variety of tasks and functions? – Can you wear many hats doing whatever is required to start and build your business as the chief cook and bottle washer (at least initially)?
Are you able to identify exactly what you want in your business and your life? – Can you clearly identify what you want to do, have, or be, and why? Can you persist until you have that? Knowing what you really want, and why you want it, can give you the direction and motivation you need to succeed. And, persistence is one of the most important characterstics you could have for success in home business, or in any effort.
Are you able to “sell” ideas and products to people? – I don’t mean “Can you be a hypey sales type that tries to manipulate people into buying something?” Many people hate to “sell” because they think that is what it means to sell. But, it has been said that “nothing happens until something gets sold”. You will need to sell in order to be successful. When I say “Can you sell?”, I mean, can you identify with people and the problems they have? Can you communicate with people in such a way that they believe you understand their problems? Can you tell them about how their problem could be solved, and especially how your product is the best way to solve their problem? Can you clearly state all the benefits to them of using your product to solve their problem? Can you create and communicate an offer to your prospects that is so good they would think it is too good to pass up? Can you find the people who have the problem your product can solve and present your offer to them? Can you ask for the order and deliver the product you have promised to those who order? And, finally, can you follow up with your customers to make sure they are satisfied and to offer them additional products and build your relationship with them?
Are you able to function without a lot of face to face social interaction with others? – Are you comfortable with having your interactions with people being limited to emails, twitter, facebook, or maybe phone conversations? Or, do you NEED personal conversations over the cubicle wall, at the water cooler, or during shared lunch breaks?
Do you have a success “can do” attitude, or do you have a lot of excuses for why something can’t be done?
Are you able to plan your business, marketing, and product creation, and then execute the plan? – Are you good at planning, and more importantly, are you good at taking action to make your plan happen?
Are you able to ask others for help when you need it? – Nobody can be an expert at everything. Are you humble enough to realize you will need help with something? Are you willing to find and ask an expert for assistance?
Are you able to make decisions quickly, or do you procrastinate? – Are you willing to move forward, even if you might fail? Or, does everything have to be perfect, with no chance of failure, before you will act?
OK. I think you get the picture. A home based business may be right for you. And, you may be right for a home based business. Be honest with yourself when you evaluate both possibilities.
If you think you can weather the storm of a home business environment, and if you think you have the drive and personal characteristics to be successful in a home business, GO FOR IT!
When your home based business becomes successful, the personal and financial freedom you will have, and the pure joy of doing something you love, will be worth all the time and effort.
You know I think a home based business selling information is perfect for most people. But, if you don’t agree, pick one you can believe in and make it happen.
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.
Filed under Business From Home, Information Marketing Home Based Business, Selling Information by on Oct 19th, 2011. 1 Comment.
Are you planning to, or have you already been, selling the wrong product or service?
I can hear you say “Man, I sure hope not”.
If your sales online are not what you thought they would be, maybe you need to take another look at your product or your offer.
Or, it could be you are just incorrectly positioning what you currently offer.
Your customers aren’t searching the web looking to buy another diet ebook, or home study course, or internet marketing coaching. They’re not looking to buy a complete collection of books on yoga. And, they’re not really just looking for a new scooter or TV.
What they really desire is HOPE. Hope is what they’re looking for and what they are buying.
This is especially true today with the horrible economy and the feeling people have about everything attacking their assets and paycheck from every angle.
The founder of Revlon cosmetics, Charles Resvon, said “In the factory we make cosmetics; in the drugstore we sell hope.”
Revlon is not just selling cosmetics. It’s not the ingredients of the cosmetics people look at first (although this can be a factor in their buying decision), it’s the hope about how they believe the cosmetics will make them look.
Revlon is selling beauty. “You too can be more beautiful”.
“You too can look sexier”.
“You too can be more successful in attracting the opposite sex”.
It all circles back to hope. That’s what we are all looking for in our lives.
Noted author, Seth Godin says, “What marketers sell is hope. The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.”
If we don’t constantly get our hope renewed, we slowly slip into apathy, or worse yet, into depression.
It’s easy to become apathetic, cynical, or negative in our daily life, and our hope has to be continually recharged to keep us on the right track.
Without hope, what’s the point of trying, or of continuing?
Hope is also what charities sell when they ask you for donations.
Their mission is to help make the world a better place. It’s to feed and clothe the homeless and hungry. It’s to get rid of diseases. It’s to provide comfort to people who are hurting. “And you too can be a part of that vital mission for a small donation.” So, the charity, and you through your donation, have hope you can make the world a better place. And, you are delivering hope to people in need.
Selling hope and not delivering what was promised is the danger.
Look at how people running for political office market themselves. They’re always selling hope about how they are going to change the way things are done.
The other political party, or the current guy in office, messed everything up: jobs, the economy, health care, wars, taxes, and so on.
Just elect “me, the guy who is going to change everything” and you will be so much better off. That’s the ultimate selling of hope (and hype)!
The whole presidential campaign of Obama was all about hope and change. One of his books was even called “The Audacity of Hope: Thoughts on Reclaiming the American Dream”.
Watch political speeches and debates. How many times do you hear about any specific plans. Not often. The message is usually all about “hope and change”.
The politician who sells hope better than anyone else gets elected (and they rarely are the one with the best specific plan of how to get there).
Yes, you need hope. I need hope. Your prospects and customers need hope. It can motivate you and get you to take action. It can make you feel so much better about your business and your life. It can be the spark that leads you to a better life.
But, it is so easy to distort and abuse this need and desire for hope.
Home-based and other business opportunity scams, weight loss “miracle” solutions, and con men all play off the need for hope. They simply present the hope, the dream, with no solid foundation to support it.
They sell the sizzle without delivering more than a tantalizing smell of the steak.
How frustrating would it be to go into a restaurant, order and pay for the food, and smell the mouthwatering food cooking, but the meal is never ever brought to your table. An example of hope that is not delivered.
Whatever you’re selling, do sell hope as part of your product or service. But, you MUST also provide real value to accompany that hope. You must deliver on the hope you promise in your offer. It can’t be a false hope like what has been sold to so many people before.
The home based internet business lifestyle, for example, is a dream many people hope for, and it is real.
The “false hope” that thousands of people have been sold is that you can live the internet lifestyle right now with little or no effort. The “false hope” offered is this…just buy a system, ebook, or set of videos and in one, two, or three easy clicks, you too could be rich.
That’s a lie.
The truth is someone can live the internet lifestyle with their own home based business, but it does take some hard work, focussed thinking and effort, persistence, and determination to keep going even when things get tough.
The truth is there are some people who probably don’t have what it takes to be successful in their own internet business.
They’re weighed down by their beliefs from the past and insecurities, or fear of failure. They have too many excuses for why they can’t do it. They’re not willing to step out of their comfort zone and take a few carefully planned risks.
But, you need to know the hope is real if you have what it takes.
The members of what I call my “Information Marketing Business Success Team”, like Terry Dean, Fred Gleeck, Marlon Sanders, and Jeff Smith, have proven that the internet lifestyle dream is real.
Read my previous post “Home Sweet Home Based Business, or Not?” to see if you have what it takes.
If you think you do have what it takes, make your dream a reality. Check out TruthPrints at Information Marketing Business TruthPrints.
Go For It!
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.
Filed under Business From Home, Information Marketing Home Based Business, Inspiration, Selling Information by on Oct 21st, 2011. 1 Comment.
