January 2012 Archives

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As the next season of “American Idol” gets under way, I think we can all learn some marketing lessons from the show.  Marketing lessons that can be applied to your home based business, or any business. Here’s what I, and others, have picked up from watching the show:

*Talent wins out over outrageous showmanship without talent. Substance wins out over appearances without substance. In your business, your marketing should have an element of showmanship or entertainment.  But, make sure the main product or service you offer also gives your customers real value and shares your talent, knowledge, and experience.

*The winners have lived the expression “Practice Makes Perfect”.  They have practiced, practiced, and practiced some more until their performances are near perfect. Don’t expect your first attempt at starting a business to be wildly successful right off the bat.  Be a little patient with yourself and your business.  Even “failures” in your business should be viewed as “practice” that will get you to success faster.

*Many of the winners have found and used a mentor.  Someone who encourages them and helps them be their best.  Someone who has already succeeded in doing what they want to do, and is willing to share their wisdom and experience. Find a mentor who has already succeeded at the business you want to have and learn from them.  Buy and read their books.  Subscribe to their email newsletter.  Read their blog.  Join their membership site. Then, act on what you learn and apply it to your own business. 

*The winners learn from being criticised.  They listen to the criticism and improve their next performance. Improve your business by listening to your customers as they tell you what you may be doing wrong, or how your products could be made better. Don’t take their criticism personally.  Listen, learn, and improve.

*Winners learn what doesn’t work, and are not afraid to ditch that and try something else in their next performance. Learn what doesn’t work in your business.  Try another approach until you find something that does work.  As I mentioned above, failures are not really failures.  They are just part of “practice makes perfect” as you move toward your best business performance. 

*Winners start in their niche, and then expand it to stretch their talent further.  If you try to tackle multiple business models or niches at the same time, you may not succeed in any of them. Start with the one business you want to succeed in, and focus on one market niche.  Make that a success.  Then, duplicate that success in another niche.  Soon, you will have multiple streams of income and will never look back.

*The winners usually have, or quickly develop, a fan base. People who will vote for them.  You need to do the same in your business.  Develop a list of prospects and customers who are likely to vote for you (buy your products).  Get them on your list by offering them something valuable free if they sign up to your email list.  Sell something valuable at a low price to develop a list of customers.  Use email to follow up with prospects and customers to develop a long term relationship with them, and to turn them into real fans of you and your products.

*Winners share their personal stories.  When did they first know they had their talent? How did they develop their talent? What are their dreams about sharing and succeeding with their talent?  Share your personal stories with your prospects and customers.  It will help them know, like, and trust you…three relationship factors that must be developed before they buy from you.

*And, finally, winners audition!  As scared as they may be about going in front of the judges, they know that if they don’t audition, they will never get another chance to be on the show.  You need to audition too! You have a business you want to start or grow.  You have ideas, knowledge and experience you want to share.  Get started now.  Take action.  If you don’t try out, you will never succeed.  Be the next “American Idol” of home based business.

Let me know what you think about this post by making a commment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business. 

Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The PERFECT Home Based Business Guy.

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One of the biggest problems facing home based business entrepreneurs is lack of focus.  But, there is help on the way.

Are you struggling with information overload and confused about what to do next? Are you trying to do too many things at the same time, but still not seeing the success you hoped for. Then, this post is for you.

Here’s an article by Charlie Page that will help.  Charlie is the owner of the Directory of Ezines.  He sent me the article in a recent email. The article was so good, I asked Charlie if I could share it with my clients by posting it on my blog.  Thankfully, he said “Yes”.  Thanks Charlie.

Get Your Focus Back!
by Charlie Page

As of this writing I’ve been honored to speak one-on-one with over 2400 Directory of Ezines Lifetime members.

I’ve been taking these calls for 2 1/2 years and it’s been fun to help real people achieve their goals. During these calls members have been free to ask me any question and they have asked many questions.

But there is one question I asked every one of them, and their answers surprised me.

My question to them — “What is your #1 challenge to succeeding online?”

While I received a variety of answers, the #1 answer by far is this … “I’m suffering from information overload! I bought the courses and products and still don’t know what to do next!”

It’s understandable really. There is SO much information out there. From free information on blogs and in articles to courses ranging from $27 to $7500 (or more) there is no lack of information.

So why isn’t everyone succeeding online?

While there are almost certainly many reasons why people are generally not achieving their goals online, I believe a big factor (maybe the #1 factor) is this…

People today lack focus.

There are many reasons for this. We live in the most distracted society in history. Where I live we are actually passing laws to stop people from texting while they drive! How crazy is it that we have to make a law to stop people from texting while they drive a car or truck?

Doesn’t common sense say that no one should text and drive at the same time?

In addition, we are led to believe that “multitasking” will help us get more done when in fact multitasking is often part of the problem. It’s simply not in our DNA to read email, talk on the phone, visit websites all at the same time. Something is going to suffer quality-wise when we try to do many things at once.

So what is the answer? How can we get our focus back? I believe there are five things you can do beginning today that will help.

1 – Decide what you really want to do
I’ve talked with more people than I can count who have tried it all. Solo ads, pay per click, blogging, getting links, posting endless classifieds … and none of it is working.

One reason for this is that they are not spending enough time learning how to do one thing well before moving on to other things. This too is understandable. Sales letters full of hype lead us to believe we can make $100K in 90 days no matter where we are now or that “three clicks” is all it takes. That’s bull of course, but it sure sells.

You know in your heart there is no quick fix “add water and stir” solution to making money online just like there is no real get-rich-quick methods that work offline.

So what are we to do?

Focus.

Choose one method and master it.

That’s what I did with article marketing when I joined the Directory of Ezines. That’s what Alex Mandossian did with teleseminars. That’s what Jeff Johnson did with affiliate marketing and what Jeff Walker did with product launches and Jimmy Brown did with small reports and fixed term memberships.

In the story of every successful person there is a moment where that person is tempted to move away from what made them successful and “branch out” into new things.

Resist that urge with all your might.

Stick with the marketing method you choose long enough to master it. There is no “marketing gene” you lack — if I can do this you can do this.

As we say in the south – “dance with the one who brought you”.

The fact is, no one can do everything well. It takes focus and commitment to hang in there long enough to learn the skills needed to succeed online. You wouldn’t expect to open a restaurant and be successful if you didn’t know how to cook. You would need recipes and skills and practice. And the same thing applies online.

You need a recipe (a plan) and some skills and some practice in order to succeed. But if you stick with it you will succeed and then freedom will be yours. So give yourself time to succeed, because it simply takes time.

2 – Create “focus blocks”
The next key is to create what I call “focus blocks”. Focus blocks are simply short periods of time where you focus in like a laser on one task. Sounds easy but it’s not.

When I say “focus” I mean that the task at hand is the only thing you are doing. The only thing you are thinking about. The only thing you are talking about, even in your head.

Extreme focus creates extreme results.

I suggest starting with short bursts. Start with 5 minutes and work up. Eventually you will be able to completely focus for an hour or more.

Another tip – do it every work day. Like any muscle your ability to focus needs to be exercised.

Realize going in that this won’t be easy and you will “fail your way to success”. In other words, the first time you try you might get a rush of thoughts about things you need to do, or want to be doing, instead of the focus you seek. That’s okay, in the next section I’ll show you what to do with those thoughts.

For now, focus completely on one task for five minutes and get as much done as you can, even if the doing is made up of thinking it through. And expect to be a little tired when you finish.

3 – Avoid distractions
If you are like most people, the moment you try to focus is the moment the flood of thoughts comes rushing in. The million and one things you need to do present themselves. You recall a conversation from earlier in the day. You daydream about what it’s going to be like when you make it big online!

All perfectly normal. Happens to us all. Here are three ways to combat distractions during your focus blocks.

Put the world on notice – Let everyone who might interrupt you know that you simply are not available for the next period of time. Unless it’s a true emergency those who care about you should be able to respect this boundary.

Close extra programs – Close everything, and I do mean everything, except what you are working on. As I type this I have two computers and two phones on my desk. All programs are off and all phones forwarded while I write. The biggest offenders are instant messages and email so be sure they are closed.

Write down thoughts – Thoughts will often drift into your mind (or even flood!) as you are trying to focus. When they do, take a moment to write them down briefly. Writing them down gets them out of your head and onto a reliable retrieval device (paper, word processor, Evernote) so you can relax and not worry you will forget anything.

HINT: If you want true focus power check your email only once a day and use a private address instead of one address for all email. Incredibly freeing!

4 – Use what you buy
Once you have identified what you intend to do (master social media for example) it’s time to assemble the tools you will need. And here’s where the temptation and confusion can come in.

First, please understand that you probably own everything you need right now. While there are a million cool things we can buy online the odds are that using what you already own will do the trick.

I’ve had literally hundreds of members reply “I already own that” when I would suggest a book by Perry Marshall or a course by Jimmy Brown. I understand all too well — I used to buy everything too.

Aweber is a good example. SO many people have an Aweber account but are not building their list and profiting from simple follow up email marketing. It’s a shame too because follow up can set you free!

So here are the steps to make sure you have what you need and use what you have.

Make a list of the tools you own now – The key here is to make a categorized list of the software, books and memberships you own now. Just make a list on a sheet of paper or your computer of what you have already bought. I like to categorize this as books, software, memberships, PL rights, etc. Do whatever works for you.

Choose what gets you toward your goal – Separate out the tools and resources you have that are about the topic you intend to focus on. If you intend to become a master of article marketing, for example, you don’t need to review or access information about pay per click just now. I suggest actually moving the files on your computer to a new folder with the name of your new focus. That way everything is in one container.

Review the list – Let’s say your focus is going to be article marketing and that you have found 4 books and 2 memberships that teach article marketing. It’s time to scan each and decide which one you want to use.

WARNING: Thinking that you can blend the best from many resources is logical but can lead to confusion. Pick the one resource you feel is the best and fully use that first.

Use one product fully – Once you have chosen your top resource, get into it and study like your life depended on it. Don’t be casual. Don’t think about anything else. Imagine you NEED to know everything you can know about this topic and really dig deep.

5 – Maintain your focus
You know already that the Internet is full of shiny objects. Videos that promise easy riches. Sales letters that make it seem so easy. And those blasted Clickbank screenshots (many are fake) showing what you wish your Clickbank account looked like.

Here’s the hard part — it’s time to say no to the hype. I know you know this but it bears repeating again and again.

•There is no “next big thing”
•There is no “three click wonder”
•There is no “you do nothing” system
 
Your parents were right when they said that “things that sound too good to be true usually are.” Common sense alone tells us that the “three click” “no work” “newbie perfect” solutions aren’t real but we keep on buying. We hope against hope that this time it will work. This time we will get the help we need. This time it will be different.

While hope is good (wonderful in fact, and necessary) the fact is that nothing replaces focus and good old fashioned work.

So there you have it — five ways to get your focus back and keep it.

If you do these things every day you will experience a freedom you can only now imagine, and freedom is a beautiful thing indeed!

Thanks again to Charlie, for this powerful article. 

If you want to learn more from Charlie, sign up for his email list at the Directory of Ezines.  He will send you a book on ezine marketing at no charge just for joining his list.

 
Let me know what you think about this post by making a commment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business.  Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.

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