February 2012 Archives

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Millions of people are out of work.

Thousands of businesses are failing.

The economy is in the tank.

“OK”, you say, “Thanks for that cheery news bulletin.  Now tell me something I didn’t know.  Like, how can I earn money from home, even though the economy is bad?”

Did you know there is a business that has done well in good times and bad for over 50 years?  Did you know that it will continue to do well for the next 50 years too?

What is it?

Selling information by direct marketing. 

Surprised?  Probably not if you have been reading this blog for awhile.  But, many people are surprised that selling information is such a continuously good performing and profitable business.

I believe information products marketing is the perfect home based business for good economic times and bad.  Dozens of internet marketing experts, like Terry Dean, Marlon Sanders, and Fred Gleeck, agree.

People just like you and me continue to buy information that helps them solve a problem, meet a need, or satisfy a deep desire. We are in the information age, and the need for useful and valuable information is not going to go away anytime soon.

Everyone knows more about at least one subject than almost everybody else. That makes the more knowledgeable person an “expert”. Are you an expert? I bet you are and don’t even realize it. If you know a lot about something, it is easy to assume everyone else knows that too. But, in fact, they often don’t know very much, and are interested in learning more.  That’s where you come in.  You can come to their rescue and provide the information they want and need. 

Even though lots of information is freely available on the internet, many people will gladly pay you to do the research for them and provide just the most useful information in a form that makes it easy and fast to digest. It saves them a lot of time and quickly meets their need for the information.

You can create and sell information in many forms, including books, ebooks, newsletters, home study courses, videos, audios, seminars, teleseminars, and webinars.

Even if you are not a good writer, you can still create information products. One of the easiest ways to create a product is to interview an expert, or several experts, about a subject you have a strong interest in. Then, create and sell an audio recording of the interview, or a video of the interview, or a PDF transcript of the interview. There is your first information product to sell to people who, like you, have a strong interest in the interview topic. The experts you interview may even help you sell the product because it gives them added exposure and publicity.

Information used to be sold by direct mail, through ads in magazines, or with TV infomercials. That still works today.

But, more and more, information is being sold on the internet.

If you have ever wanted your own home based internet business, now is the time to start it. Now is the time to focus on selling information on the internet.

So, start your own information products marketing business today. Sell your information on the internet and make money from home, even if the economy is bad. Especially because the economy is bad.

Let me know what you think about this post by making a commment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business.  Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

And, be sure to scroll down and check out the resources offered by my “Success Team” members listed on the right side of this page.  These experts provide a lot of good information, either  at no charge, or for a reasonable investment in your successful future.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.

This post was first published as an article recently at EzineArticles.com.

As Featured On EzineArticles

You can read it, plus my other 18 articles to date at:

http://ezinearticles.com/?expert=Paul_Kaliher

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This post is a guest article by Terry Dean, a member of what I call my “Success Team”.  Terry is an expert internet marketer and information products marketer.

Thanks, Terry, for this article that helps internet business beginners deal with their number one problem.

Guest Article by Terry Dean with end comment by Paul Kaliher

Recently I was asked a question about what is holding beginners back from succeeding online…
“What is the #1 BIGGEST PROBLEM beginners have when wanting to start an internet business today?”

That’s easy. The biggest problem for most people in internet business today is overwhelm.

I’ve corresponded with thousands of beginners in the years I’ve been coaching and without fail, they all feel overwhelmed by the opportunities available online.

There are so many ways you could get started, so many methods for driving traffic, and so many voices, it’s hard to hear yourself think anymore.

Should you start an affiliate business, write ebooks, shoot videos, promote Adsense, start a service business, help local customers, wholesale products, etc?

And once you’ve chosen a business, how do you generate traffic to it?  Is it through SEO, Facebook, Adwords, Twitter, guest blogging, articles, publicity, CPV, banner advertising, joint ventures, etc.?

You can likely find stories of success for ALL of these.

Someone is promoting them and claiming them to be the solution to all your problems.

If you’re on enough lists, you may even get an email in your box promoting all the above at least once a week.

You could go crazy with all this information overload.

It could even make your brain hurt.  OUCH!

What in the world can you do to silence all the voices and all this noise?

Let’s look at it from a different point of view.

What if you made it your goal to learn basic self-defense?

You go to the best martial arts school in your area and tell them you want to learn how to protect yourself.

Which one is more likely to occur if you have a good instructor?

They teach you 1,000 moves and have you practice each 10 times.

They teach you 10 moves and have you practice each 1,000 times.

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Bruce Lee

He recommends practicing one kick ten thousand times.

When it comes down to crunch time, and you need those skills to save your life, only something that has become second nature to you counts.

It happens too quick to think.  All you can do is react.  You don’t get to take your time and analyze the situation thinking back to your encyclopedia of techniques.

When it’s on the line, it’s what you’ve mastered that matters.

Now let’s move it back to your internet business.

Which is better?

Should you learn all the ways you could make money online and all the ways to drive traffic?

Or, should you focus on a limited selection and become a master of those?

People I know who are a roaring success MASTER just a few techniques they use over and over again.

They don’t buy every new product launch that comes down the pipes.

They stay focused on what they’ve chosen.

But how do you choose what’s right for you?

There isn’t a perfect method.  That’s why some many people struggle with this.  There are a lot of good options, but you can’t divide your attention between all of them.

Make a list of what you’re considering.  Then out of that list, which one really gets you moving?

Which one gets you most passionate once you consider both the advantages and disadvantages of it?

Which one could you see yourself focusing at least 6 months worth of attention on (6 months is actually pretty short but I’m using it to set a time frame to expect some level of results)?

If it’s CPV, then you want to become a master of it. Split test your pageviews, test different offers, keywords, sites, and even markets.

If it’s SEO, then master the skills of optimizing your site, building your authority domain, and generating links.

If it’s article writing, then become the best at it (or the best at outsourcing it we could say).

Put blinders on during the six months you put towards this goal.

You only buy products related to this goal.  You have specific achievements and action steps that move you toward this goal every single day.  You become an expert at it or at least competent in this time.

What do you do so well online that you could provide it as a service to others if you had to?

If you’re just starting out and earning money from your own online information empire is one of your goals, I’d recommend the valuable help available here: How to Become an Information Products Entrepreneur.

Check it out today.

Sincerely,

Terry Dean and Paul Kaliher

Let me know what you think about this post by making a commment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business.  Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

And, be sure to check out the resources offered by my “Success Team” members listed on the right side of this page, further down the page. They are all experts and provide a lot of good information at no charge or for a reasonable investment in your successful future.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.

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What?

You mean my home based business has to meet seven requirements in order to be successful?

Sorry, but, YES.

Any home business, even an information products marketing business, that doesn’t meet the following seven requirements is much less likely to succeed. You’ll see why when you read them.

1. Your home based business must be profitable enough to pay you the “salary” you want, with enough left over to reinvest in the business. If you want to earn a good full-time income of say $50,000 per year or more, make sure your business is capable of providing that level of profit. If all you want is an extra $500 or $1,000 per month, that is fine too. But, you still must have some extra profits to reinvest so your business keeps going, and hopefully growing. If you don’t reinvest some of your profits in your business, it may just surprise you by drying up and blowing away. Pooof!

2. Your business must seem easier to you than most other ways of earning money. Though no business is really easy, your business should almost feel like it isn’t work. That only happens if you love what you do in your business. You love the topic your business focusses on. You love the products involved. You love the market you are providing products to. And, you love the people who are your prospects and customers. If you have a passion for your business and you love it, then your business, and all the so-called work involved, will seem easy to you. When it seems easy, you will almost certainly be more successful.

3. Your home business must provide real products or services that have real value to your prospects and customers. I’m sorry, but multi-level marketing schemes that focus more on the “opportunity” than on the products, don’t seem real to me. Neither do envelope stuffing schemes, get-rich-quick scams, and so on, and so on. Do make sure your products offer real value and help people solve their problems, meet a need, or satisfy a strong desire. Price your products fairly according to the value they provide. Be honest in all your dealings with your prospects, customers, and suppliers.

4. Your business has to enable you to, or at least allow you to, live the lifestyle you desire. If you are working 16 hours a day at your business every day without a break, if you can’t get away for a vacation without your business drying up, if you have no time for your spouse and kids, is that any way to live? No, decide up front what kind of lifestyle you want. Then, make sure your home business fits with that lifestyle. Otherwise, your business won’t be successful long-term.

5. Your home based business needs to make use of the internet as a marketing channel. Yes, you can succeed in some businesses without a strong online internet presence. And, you definitely should also consider some non-internet “offline” marketing methods. But, in today’s business and marketing world, if you aren’t using the internet to market your business and your product, you will be much less successful than you could be. If you haven’t already done so, make sure you select a good domain name, obtain web hosting, create your website or blog, and do a good job of search engine optimization for your site, so it will more likely be found by the search engines like Google and Bing.

6. Your business and your products or services must be better in some way than those of your competitors. In other words, your business must be competitive. Think of it this way…if your prospects can get everything you offer from ten or twenty other companies, why should they buy from you? Your home business and the products you provide must enable you to create offers that are better than your competitor’s offers. Maybe you offer a better value. Maybe your products provide more information or perform better. Maybe your guarantee is better. Maybe your product is provided in a better and different form. Whatever the difference is, you will be competitive if your offer is virtually irresistable. It should make the prospect feel like he would be foolish not to buy your product. A better product and an irresistable offer will result in long-term success for your business.

7. Your home business should be set up so you can test your products and your marketing methods at very little expense and very little risk. A traditional business on main street, or a new factory, can cost hundreds of thousands of dollars or much more. Many such businesses fail within 5 years. All that money and time and effort down the drain. Make sure your home business is the kind of business that allows you to test a new product or a new marketing method quickly and at low cost. Then, throw away or stop using the things that don’t work. Invest more and more in the products and marketing methods that succeed and return a real profit to you. The Home Based Business that meets all seven of these requirements will be successful.

As you most likely know from my other blog posts, the only business I have personally found that meets all seven requirements is the business of selling information products (like books, ebooks, courses, audios, videos) using the internet and email for marketing.

So, if you haven’t already done so, start your own home based internet information marketing business today.

Let me know what you think about this post by making a commment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business.  Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

And, be sure to check out the resources offered by my “Success Team” members listed on the right side of this page. They are all experts and provide a lot of good information at no charge or for a reasonable investment in your successful future.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.

This post was originally recently published at Ezinearticles.com

As Featured On EzineArticles

You can read the article and 19 of my other articles to date at:

http://ezinearticles.com/?expert=Paul_Kaliher

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