This post is a guest article by Terry Dean, a member of what I call my “Success Team”. Terry is an expert internet marketer and information products marketer.
Thanks, Terry, for this article that helps internet business beginners deal with their number one problem.
Guest Article by Terry Dean
Recently I was asked a question about what is holding beginners back from succeeding online…
“What is the #1 BIGGEST PROBLEM beginners have when wanting to start an internet business today?”
That’s easy. The biggest problem for most people in internet business today is overwhelm.
I’ve corresponded with thousands of beginners in the years I’ve been coaching and without fail, they all feel overwhelmed by the opportunities available online.
There are so many ways you could get started, so many methods for driving traffic, and so many voices, it’s hard to hear yourself think anymore.
Should you start an affiliate business, write ebooks, shoot videos, promote Adsense, start a service business, help local customers, wholesale products, etc?
And once you’ve chosen a business, how do you generate traffic to it? Is it through SEO, Facebook, Adwords, Twitter, guest blogging, articles, publicity, CPV, banner advertising, joint ventures, etc.?
You can likely find stories of success for ALL of these.
Someone is promoting them and claiming them to be the solution to all your problems.
If you’re on enough lists, you may even get an email in your box promoting all the above at least once a week.
You could go crazy with all this information overload.
It could even make your brain hurt. OUCH!
What in the world can you do to silence all the voices and all this noise?
Let’s look at it from a different point of view.
What if you made it your goal to learn basic self-defense?
You go to the best martial arts school in your area and tell them you want to learn how to protect yourself.
Which one is more likely to occur if you have a good instructor?
They teach you 1,000 moves and have you practice each 10 times.
They teach you 10 moves and have you practice each 1,000 times.
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
He recommends practicing one kick ten thousand times.
When it comes down to crunch time, and you need those skills to save your life, only something that has become second nature to you counts.
It happens too quick to think. All you can do is react. You don’t get to take your time and analyze the situation thinking back to your encyclopedia of techniques.
When it’s on the line, it’s what you’ve mastered that matters.
Now let’s move it back to your internet business.
Which is better?
Should you learn all the ways you could make money online and all the ways to drive traffic?
Or, should you focus on a limited selection and become a master of those?
People I know who are a roaring success MASTER just a few techniques they use over and over again.
They don’t buy every new product launch that comes down the pipes.
They stay focused on what they’ve chosen.
But how do you choose what’s right for you?
There isn’t a perfect method. That’s why some many people struggle with this. There are a lot of good options, but you can’t divide your attention between all of them.
Make a list of what you’re considering. Then out of that list, which one really gets you moving?
Which one gets you most passionate once you consider both the advantages and disadvantages of it?
Which one could you see yourself focusing at least 6 months worth of attention on (6 months is actually pretty short but I’m using it to set a time frame to expect some level of results)?
If it’s CPV, then you want to become a master of it. Split test your pageviews, test different offers, keywords, sites, and even markets.
If it’s SEO, then master the skills of optimizing your site, building your authority domain, and generating links.
If it’s article writing, then become the best at it (or the best at outsourcing it we could say).
Put blinders on during the six months you put towards this goal.
You only buy products related to this goal. You have specific achievements and action steps that move you toward this goal every single day. You become an expert at it or at least competent in this time.
What do you do so well online that you could provide it as a service to others if you had to?
If you’re just starting out and earning money from your own online information empire is one of your goals, I’d recommend going with a system like we lay out in the A-to-Z Internet Blueprints available here: InfoProfits TruthPrints.
This step-by-step guide with complete checklists will show you how to choose a market, create a product, write convincing ad copy, generate traffic, and start making sales online.
Check it out today.
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
And, be sure to check out the resources offered by my “Success Team” members listed on the right side of this page, further down the page. They are all experts and provide a lot of good information at no charge or for a reasonable investment in your successful future.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
The P.E.R.F.E.C.T. Home Based Business Guy.