Product Reviews

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Have you ever considered using Google Adwords or another pay per click (PPC) provider to grow your home based business?  You should at least consider it.  There are several reasons for your business to use Adwords, including the most obvious reason, which is to increase sales of your products or services.  You can also use pay per click marketing to research your market with a survey, to quickly and inexpensively test a marketing campaign, or to build your email list.  But, your path to using Adwords could be an expensive slippery slope if it is not done right.  I think I have found a resource that will help keep your costs low and reduce your risk to a minimum.

One of the world’s foremost experts on Google Adwords pay per click advertising and marketing is Perry Marshall.  The 3rd Edition of his book “The Ultimate Guide to Google Adwords…How to Access 100 Million People in 10 minutes” is a real treasure chest of tips on how to do a successful Google Adwords Campaign.  I bought the 2nd Edition of the book some time ago and loved it.

I promised Perry last year that I would post my opinion about the 3rd Edition review copy he gave me.  My review is overdue, so I’ll get right to it.  Here it is:

When I read a non-fiction book, especially one about small business, making money, or marketing, I bend the top corner of pages to bookmark those that contain important thoughts or facts. Some people call that process “dog-earing” the page.  You can judge how good I think a book is by counting how many dog-eared pages it has after I read it.  I think Perry’s book is one of the most dog-eared books I have ever read, with bent page corners on over one fifth of the book, 73 out of 341 pages.  So, I guess you know I liked the book.

The 3rd Edition contains all of the valuable 2nd Edition information, but is also about 30% different than the 2nd Edition.  The new material in the 3rd Edition includes tips on using social media, customer testimonials, and local place pages.  There are two new chapters on the “dark side of Google” that tells you what could go wrong with your Adwords campaign and what to do about it.  And, another cool new chapter alerts you to “17 things yo mama never told you about Google”.  In addition, the book contains lots of tips on effective advertising and marketing in general, not just on PPC marketing.

The only negative comment I can make about this book it that it has so much good information in it.  You may have a hard time absorbing everything and putting it all into practice.  Still, if you apply just one or two tips from the book, it will be worth your time and money.  To be honest, I haven’t applied very much of what I learned in the book yet.  Though I have experimented successfully with Adwords to build my email list, my business doesn’t yet need pay per click marketing.  I do expect to use Perry’s book to expand my use of Google Adwords and other PPC providers in the future to continue building my list, to test my marketing campaigns, to survey my market, and to sell more products.

If you ever plan on doing any pay per click marketing, you can get your own copy of “The Ultimate Guide to Google Adwords” at Amazon.com.   Just be sure to buy the 3rd Edition as the 2nd Edition is still available at Amazon.  If you want to know more about Perry Marshall, you can check him out here:  Intro to Perry Marshall

Let me know what you think about this post by making a comment below.

Don’t make this the only post you read on this blog.  There is so much more information here on how to start and succeed in your own home based information products marketing business.  Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.

And, be sure to check out the resources offered by my “Success Team” members listed on the right side of this page. They are all experts and provide a lot of good information at no charge or for a reasonable investment in your successful future.

Here’s to helping you live richly, doing what you love from home in your own information marketing business.

Paul Kaliher
The P.E.R.F.E.C.T. Home Based Business Guy.

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One of the first things you will want to do, as soon as you have
identified a profitable market that matches your passion, is to
create your own product. You don’t have to be an expert, or a
great writer to do it.

One of the fastest ways to create your own product is to interview
an expert, or experts, in your niche subject area, and sell the
interview as a MP3 file, a CD, and/or an interview transcript.

Great! But, how do you do that?

There are two excellent solutions to that problem you should check
out.

They are:
1.Terry Dean’s interview with Info-Products expert Fred Gleeck
about he used the interview process to create 700 information
products quickly at: http://www.netofficetoolbox.com/app/?Clk=5117853
2.Marlon Sanders’ Info-Products Dashboard which shows you
step-by-step how to create your own product using the “ interview
an expert” process at: http://getyourprofits.com/z/2351/CD33167

An interview lets you tap into the expert’s knowledge, their
reputation, and their lists.

It’s the proven shortcut to building a profitable publishing empire
for any beginner.

Only one problem…nobody has revealed the Ultimate Interview
Product Solution…until now.

You’ve probably heard people tell you to write your own ebook.

Or they might have told you to record an audio or video.

Or if they were really on the ball, they told you to do interviews
to get started.

What they didn’t tell you was step-by-step how to choose a subject,
find experts, contact those experts, record the interview, and
publish the information successfully. In other words, they told
you “What to Do” instead of “How to do it.”

Check out these two good sources of “How to do it” information
on creating your product using the interview process:

How to Generate Your First Passive Internet Income Stream in…
“10 Days Or Less”
Interviewing Expert Shares How He Created Over 700 Information
Products Using Other People’s Knowledge and Expertise:
http://www.netofficetoolbox.com/app/?Clk=5117853

And the Info-Products Dashboard at:
http://getyourprofits.com/z/2351/CD33167

Here’s to helping you live richly, doing what you love from home,
in your own home based information marketing business.

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