How can you create your own information product quickly?
A number of years back, Marlon Sanders interviewed a friend of his who was a whiz at getting free publicity for her books.
She had an awesome system that she followed like clockwork.
Marlon did a 3-hour phone interview with her. He grilled her non-stop with every question he could think up. He had it transcribed into a product.
Marlon and the publicity expert split the costs and both owned the product.
Over the years, Marlon sold $28,500+ of that product. It’s not one of his best sellers. In fact, it’s one of his slowest.
But $28,000 isn’t anything to sneeze at for a few hours work.
He did have to edit the transcript. He did have to write a sales letter.
But basically, He had very little time invested. This IS the magic of the information products marketing business. The publicity method used by the expert Marlon interviewed works every bit as well today as it did then.
Over the years, Marlon has made a lot of money with other info products that didn’t take him much time to create. Not that He advocates shoddy products. The information has to be really good.
But audio products are quick, cheap and easy to create. It’s one of the simplest ways to create a information product quickly.
The MAGIC is in knowing what topics to produce your info product on. You hit that right and you’ve got something in your hands that can pay your electricity every month. Or your car payment. Or a tuition fee.
When Marlon got the interview with this expert, He didn’t have any great credentials. He didn’t even send a letter. He just called on the phone and ….
A-S-K-E-D.
Maybe it’s time you hook up a device to your phone, plug it into your computer and start calling a few people out of the blue asking for an interview.
Maybe you’ll hit on something that pays off in spades.
You don’t know ’til you try.
P.S. Marlon has a “beginners course” on the topic of info publishing and how to create your own info product fast. It helps you avoid a ton of common mistakes and sets you off on the right path.
It’s at:
Creating Info Products Fast
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The PERFECT Home Based Business Guy.
If you’re really ready to start making some money in a home based business without working 60 hours per week and without throwing your money down the “home business opportunity rat hole”, make sure the opportunity you grab ahold of now is the PERFECT™ home based business opportunity. Read the series of articles in the previous posts to discover 7 Keys that the PERFECT™ home based business must have to be successful. It must be PROFITABLE, EASY, and REAL. It must FIT WITH YOUR DESIRED LIFESTYLE, be E-FRIENDLY, COMPETITIVE, and TESTABLE AT LOW RISK.
“So”, you ask, “What in the world is the PERFECT™ home based business?”
Since this blog is all about the Information Marketing Business, you have probably already figured out that I believe Information Marketing comes as close to perfect as any home based business I’ve ever seen.
Information marketing is the business of providing information to people who need it. This business is sometimes called “Infopreneuring” or Info-Marketing. You’ll be an entrepreneur in your own home business. Your product will be information that really helps people solve a problem they have, meet a need, or satisfy a deep desire. Information Marketing matches the 7 keys to a successful home business better than anything I’ve ever experienced.
I’m not alone in saying that Information Marketing is the perfect home based business. Many home business experts and internet marketers agree with me.
The PERFECT home based business is certainly NOT:
It’s NOT envelope stuffing
It’s NOT FOREX
It’s NOT selling electronics on Ebay
It’s NOT selling face to face
It’s NOT medical billing or typing
It’s NOT Multi-Level Marketing
It’s NOT a pyramid scheme or chain letters
It’s NOT stock investments
It’s NOT taking surveys and getting paid
It’s NOT assembling products
It’s NOT Google AdSense Sites
It’s NOT hard 
If you need to prove this for yourself, I’ve included a checklist in my free report “How to discover, start, and succeed in your PERFECT™ Home Based Business” that you can use to compare business opportunities using the seven keys described above to see which business is best. The one that most closely matches the requirements of the PERFECT home based business is the one for you to get excited about!
The report contains a blank checklist for you to do your own comparison for the home business opportunities you are considering if you want to. Do this, and you’ll not only find out which one is better, you’ll really be convinced that most home business “opportunities” are certainly not real opportunities.
It is really important that you be convinced in your own mind that the home business you start is the best one so you focus on it, and only it. No longer will you be distracted by every new “opportunity” that comes along.
If you don’t want to fill out the checklist, I’ve done all the work for you in the report I mentioned above. I already filled out a second checklist that compares Information Marketing to selling non-information products on e-Bay as an example.
What is this blog all about?
Why should you read even a word of it?
Let me tell you a short story, and if you see a little of yourself in it somewhere, stay with me and this blog for as long as you think it has value. I would love to have you. And, if you don’t relate, move on to something you think will help you more. I won’t be offended.
One of the first things I teach in the 7 Steps To A Successful PERFECT™ Home Based Information Marketing Business is that you must find out what you really want in life. That is called your “Core Desires”, the deep emotion-filled desires of your heart.
When I completed the exercise of identifying my core desires several years ago, one of them was to have a successful information marketing business that teaches how to make a living or a good part time income marketing information products to:
- The unemployed,
- People who hate their jobs,
- Retirees and the soon to be retired,
- Creative people struggling to earn money, and
- People who just want to earn money from home
If you find yourself in any of the above categories, I am with you because I also have experienced the pain, frustration, anxiety and hopelessness common to all of those situations. I have lived it. I’ve been unemployed three times in my career. I have had at least one job that I hated. I was commuting long distance and working 60-80 hour weeks. It was killing me, but I got that job after a stint of unemployment and I felt I had to grin and bear it so I could still have a job. I’m nearing retirement age, whatever that is these days, and I sure want to have a business that I can use to bring in some money during “retirement” and help others in the same situation. I’ve been a “starving artist” trying to sell my paintings and photographic artwork without being able to make a living at it. God brought me through all of that and I want to help everyone who is experiencing the same pain and frustration. If I can help even one person, this blog will have been worthwhile. I hope that person I help is YOU.
Too many people dream about starting their own home based business but either chase after every new “opportunity” and never really succeed, or dream and dream but never start, or start and give up too soon because they lose hope or don’t know what to do next.
Imagine being able to discover the PERFECT™ home based business and being able to focus only on that so you can stop wasting your time and money trying out every new “opportunity” that pops up. Imagine starting your own PERFECT™ home based business and becoming successful in it with access to what works and what doesn’t, with the tools and resources you need to succeed, and with the help of mentors who have successfully done what you want to do and can help you do it too.
So, Here Are My Reasons For This Blog:
- To help you discover and believe that Information Marketing is the PERFECT™ Home Based Business, so you can stop wasting your precious time and money trying one “business opportunity” after another.
- To help you start and succeed in your own home based Information Marketing business
- To alert you to free and low cost tools and resources you can use to start and build your business
- To introduce information marketing experts to you with even more knowledge and experience than I have, who can guide you or mentor you toward greater success.
Paul Kaliher
The PERFECT™ Home Based Business Guy
“Helping You Live Richly Doing What You Love From Home In Your Own Information Marketing Business”
