How can you create your own information product quickly?
A number of years back, Marlon Sanders interviewed a friend of his who was a whiz at getting free publicity for her books.
She had an awesome system that she followed like clockwork.
Marlon did a 3-hour phone interview with her. He grilled her non-stop with every question he could think up. He had it transcribed into a product.
Marlon and the publicity expert split the costs and both owned the product.
Over the years, Marlon sold $28,500+ of that product. It’s not one of his best sellers. In fact, it’s one of his slowest.
But $28,000 isn’t anything to sneeze at for a few hours work.
He did have to edit the transcript. He did have to write a sales letter.
But basically, He had very little time invested. This IS the magic of the information products marketing business. The publicity method used by the expert Marlon interviewed works every bit as well today as it did then.
Over the years, Marlon has made a lot of money with other info products that didn’t take him much time to create. Not that He advocates shoddy products. The information has to be really good.
But audio products are quick, cheap and easy to create. It’s one of the simplest ways to create a information product quickly.
The MAGIC is in knowing what topics to produce your info product on. You hit that right and you’ve got something in your hands that can pay your electricity every month. Or your car payment. Or a tuition fee.
When Marlon got the interview with this expert, He didn’t have any great credentials. He didn’t even send a letter. He just called on the phone and ….
A-S-K-E-D.
Maybe it’s time you hook up a device to your phone, plug it into your computer and start calling a few people out of the blue asking for an interview.
Maybe you’ll hit on something that pays off in spades.
You don’t know ’til you try.
P.S. Marlon has a “beginners course” on the topic of info publishing and how to create your own info product fast. It helps you avoid a ton of common mistakes and sets you off on the right path.
It’s at:
Creating Info Products Fast
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.
Paul Kaliher
The PERFECT Home Based Business Guy.
Now that Charlie Sheen has been fired from the Two and a Half Men Sitcom, and Ashton Kutcher will replace Charlie Sheen, do either of them need to start their own information products marketing home based business in order to survive?
Well, most likely not 
. Even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about $2 million per episode and probably has a few dollars tucked away for a rainy day. And how about Ashton Kutcher? At a reported salary of $700,000 per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.
But, how about the rest of us?
Yes, I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke.
Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?
Or, maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.
Or, you might be retired, or soon to be retired, and you are wondering how you are going to supplement your meager Social Security Checks.
A good home based information products marketing business can help you do all of that.
Start your own today. A good first step is to read our free 42 page report “How To Discover, Start, And Succeed In Your PERFECT Home Based Business”. Sign up to be on our VIP email list on the top right of this page and get your free copy of the report. Or, click here to read more about the report: Information Products Marketing: The PERFECT Home Based Business
Let me know what you think about this post by making a commment below.
Don’t make this the only post you read on this blog. There is so much more information here on how to start and succeed in your own home based information products marketing business. Click on the archive links on the right and read all the earlier posts too. You’ll be glad you did.
Here’s to helping you live richly, doing what you love from home in your own information products marketing business.
Paul Kaliher , The PERFECT Home Based Business Guy.
Filed under Business From Home, Information Marketing Home Based Business, Selling Information by on Jun 17th, 2011. Comment. 
Hi! I’m back.
I took a break from blogging for a vacation and to create two new
families of information products: T-shirts and Sweatshirts.
But, now, I’m back in the groove and will be posting more regularily.
I designed two lines of T-shirts. One is patriotic and focussed
on what we can do to keep from losing our American Freedoms.
This family of T-shirts and Sweatshirts is available at
Save Freedom T-shirts. Check them out.
The other line is Christian. It is scripture based and focuses on
Jesus being the Light of Life. This family of T-shirts and
Sweatshirts is available at Christian Light of Life T-shirts.
Check them out too. Thanks.
So, are print on demand T-shirts really information products?
I think they are. Whenever you are delivering information to
people that they want and need, you are delivering an information
product, whether the information is in an ebook, in a teleseminar,
or on a T-shirt. That is one of the great things about your
information products marketing business. You can offer information
in so many different forms.
Print On Demand is a fascinating concept that allows you to
become a publisher at very little cost. No longer do you have
to print 1,000 copies of a book, for example, at great expense,
and store boxes of the books in your garage while you try to sell
them. Now, you can have a book you wrote printed one at a time
as it is ordered at places like www.lulu.com. You can design
T-shirts and Sweatshirts and have them created one at a time as
they are ordered at places like http://www.zazzle.com or
http://www.cafepress.com. In some cases, you can set the price
for your product, and in other cases, the price is set and you
add the profit you want to make on each sale to the price.
Let me know what you think about this making a comment below.
If you would like a list of Print On Demand suppliers, tell me in your
comment.
Don’t make this the only post you read on this blog. There is
so much more information here on how to start and succeed in
your own home based information marketing business. Click on
the archive links on the right and read all the earlier posts
too.
Here’s to helping you live richly, doing what you love from
home in your own information marketing business.
Paul Kaliher
The PERFECT Home Based Business Guy
Filed under Business From Home, Information Marketing Home Based Business, Selling Information by on Apr 20th, 2011. Comment.
One of the first things you will want to do, as soon as you have
identified a profitable market that matches your passion, is to
create your own product. You don’t have to be an expert, or a
great writer to do it.
One of the fastest ways to create your own product is to interview
an expert, or experts, in your niche subject area, and sell the
interview as a MP3 file, a CD, and/or an interview transcript.
Great! But, how do you do that?
There are two excellent solutions to that problem you should check
out.
They are:
1.Terry Dean’s interview with Info-Products expert Fred Gleeck
about he used the interview process to create 700 information
products quickly at: http://www.netofficetoolbox.com/app/?Clk=3859016
2.Marlon Sanders’ Info-Products Dashboard which shows you
step-by-step how to create your own product using the “ interview
an expert” process at: http://getyourprofits.com/z/2351/CD33167
An interview lets you tap into the expert’s knowledge, their
reputation, and their lists.
It’s the proven shortcut to building a profitable publishing empire
for any beginner.
Only one problem…nobody has revealed the Ultimate Interview
Product Solution…until now.
You’ve probably heard people tell you to write your own ebook.
Or they might have told you to record an audio or video.
Or if they were really on the ball, they told you to do interviews
to get started.
What they didn’t tell you was step-by-step how to choose a subject,
find experts, contact those experts, record the interview, and
publish the information successfully. In other words, they told
you “What to Do” instead of “How to do it.”
Check out these two good sources of “How to do it” information
on creating your product using the interview process:
How to Generate Your First Passive Internet Income Stream in…
“10 Days Or Less”
Interviewing Expert Shares How He Created Over 700 Information
Products Using Other People’s Knowledge and Expertise:
http://www.netofficetoolbox.com/app/?Clk=3859016
And the Info-Products Dashboard at:
http://getyourprofits.com/z/2351/CD33167
Here’s to helping you live richly, doing what you love from home,
in your own home based information marketing business.
